Brief
For this project, I had to conceptualize a sub-brand for an existing brand. This included a brand proposal and positioning, designing the visual system, mocking up the website and social media, and creating design applications such as packaging and ads.
Direction
I created a sub-brand of Glossier called Glossi, which introduces a line of nail polish and related products. My goal was to maintain traces of the parent brand's identity through color and type.
Project Overview
Full Presentation
