Market: Women's contemporary
Season: Fall 2022
Competitors: Etro, Céline, Saint Laurent
Customer Profile
Demographic: Electric Lady's quintessential customer is a woman aged 20+ who has disposable income and works in a creative field.
Interests: She is invested in pop culture, design, and art, and favors a retro or vintage-inspired look with contemporary construction and tailoring.
Lifestyle: She's a city girl through and through, but loves to travel the world and be in nature from time to time.
Style: My customer's most important quality is that she's always exploring new styles, aesthetics, cultures, etc; She doesn't want to be defined. For this collection, my customer would be exploring a '70s inspired, bohemian style with some witchy elements. She will wear velvet, jewel tones long hemlines, and lots of lace.