Market: Women's contemporary
Season: Spring/Summer 2022
Competitors: Paco Rabanne, André Courrèges
Customer Profile
Demographic: Electric Lady's quintessential customer is a woman aged 20+ who has disposable income and works in a creative field.
Interests: She is invested in pop culture, design, and art, and favors a retro or vintage-inspired look with a contemporary twist.
Lifestyle: She's a city girl through and through but loves to travel the world.
Style: My customer's most important quality is that she's always exploring new styles, aesthetics, cultures, etc; She doesn't want to be defined. For this specific collection, my customer would be exploring 60s mod fashion which includes fun/unconventional silhouettes and fabrics, and bright colors.